The Centralized Ultrasound Processing Lab   |  The Gold Standard

Unmatched Accuracy... Superior Service...

EVERY TIME!

Get Your Data...

NEXT DAY!

We Host Carcass Ultrasound Training...

EVERY YEAR!

The Cup Lab®, LLC is the original ugc approved centralized ultrasound processing lab.

  Originating from the CUP Lab at Iowa State University we currently provide carcass ultrasound interpretation for progressive beef producers in the United States, Canada, and South America. Rooted in research, we have become the "Gold Standard" for interpretation of carcass traits using ultrasound.


THE CUP LAB CULTURE,
BRAND, & EXPECTATION

Our 5 Core Values:

Professional •
Accountable •
Innovative •
Integrity •
Committed •

Look what we've been up to on...

 
 

CUP® NEWS


 

Ty E. Lawrence, Ph.D., Professor of Animal Science, West Texas A&M University, details beef yield grade opportunities: past, present, and future in this latest whitepaper release.

 

Holly Schuler, Director of Operations for CUP Lab and Kelli Retallick, Director, Genetic Service for Angus Genetics, Inc teamed up to create a FAQ document to assist technicians and educate breeders about how ultrasound and genomic data work together.

TECHNICIAN TOOLS

 

Next Day Participation Form

 

Breed Association Requirements 

 

Current CUP Lab, LLC Chute Order Recording Form (CORF)

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